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Business Studies AS at The Ashcombe School

Course description

Reformed subject

Why study the subject?

Studying Business will enable you to develop a critical understanding of organisations and business behaviour and, in particular, the process of decision-making. You will develop the ability to organise and present information, ideas and arguments clearly and logically through case studies – all skills that are needed for further study and employment.

Much of the course is based on ‘real’ business situations, and you should have a strong interest in current business developments and want to learn how a business is organised, operates, plans and makes decisions. Wide reading of newspapers and magazines and viewing of current affairs programmes are essential to enable full participation in class discussion. It is important to note that the latest specifications emphasise the importance of numerical skills.

Students who wish to pursue careers in any aspect of business, including management, finance, marketing, customer relations or business strategies will find this course provides a valuable foundation. Students with A-level Business have access to a wide range of possible career and University opportunities. You will learn and use a variety of transferable business skills of decision making and planning. You will have a head start within accountancy, marketing and management. Overall, you will gain a valuable insight into the business world.

Course content

The AS introduces students to business in a variety of context (e.g. large/small, UK focused/global, service/manufacturing and considers the importance and nature of decision making in the key functional areas

What is business?

•       Understanding the nature and purpose of business

•       Understanding different business forms

•       Understanding that businesses operate within an external environment

Managers, leadership and decision making

·        Understanding management, leadership and decision making

·        Understanding management decision making

·        Understanding the role and importance of stakeholders

Decision making to improve marketing performance

•       Setting marketing objectives

•       Understanding markets and customers

•       Making marketing decisions: segmentation, targeting, positioning

•       Making marketing decisions: using the marketing mix     

Decision making to improve operational performance

•       Setting operational objectives

•       Analysing operational performance

•       Making operational decisions to improve performance: increasing efficiency and productivity

•       Making operational decisions to improve performance: improving quality

•       Making operational decisions to improve performance: managing inventory and supply chains

Decision making to improve financial performance

•       Setting financial objectives

•       Analysing financial performance

•       Making financial decisions: sources of finance

•       Making financial decisions: improving cash flow and profits

Decision making to improve human resource performance

•       Setting human resource objectives

•       Analysing human resource performance

•       Making human resource decisions: improving organisational design and managing the human resource flow

•       Making human resource decisions: improving motivation and engagement

•       Making human resource decisions: improving employer-employee relations

Entry requirements

Grades A*-C in English and Mathematics are highly recommended.


Unit 1: 1h 30 mins: 80 marks (50%)

Unit 2: 1h 30 mins: 80 marks (50%)

How to apply

If you want to apply for this course, you will need to contact The Ashcombe School directly.

Last updated date: 25 August 2016
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