Accessibility links

Marketing Advanced Apprenticeship at Sheffield College

Course description

 This is a 1 year work based study programme.

About the course

The Marketing Apprenticeship is a dynamic programme of study for anyone wishing to gain the knowledge, skills and practical experience of working within a marketing role. Marketing should be at the heart of all business enterprise:  without it, customers would not know about a business’ products or services. Businesses would also not know how to tailor its products and/or services to specific customer groups.

Depending on the size of the organisation, the role of the apprentice will vary, but it is anticipated that in smaller organisations the apprentice will work closely with the management and duties may go beyond marketing to include general administration as well.  In larger organisations, the apprentice will usually work within a distinct marketing department and will work on a number of projects and campaigns.

Apprentices will spend one day a week at The Sheffield City College developing their marketing knowledge and skills, by completing a Specialist Certificate in Principles of Marketing. This course is centred on the key unit of Marketing Theory which looks at market segmentation, the value of marketing and how to adopt socially responsible marketing practices. Additional units include the legal, regulatory and ethical considerations when marketing a product or service as well as the general behaviours expected of a marketing assistant within the business environment. The specialist unit covers the principles of digital marketing, in particular how to use search engines when conducting market research and social media to promote a business.

The remainder of the week will be spent working within an organisation in a marketing role, allowing apprentices to apply their knowledge and skills learned within the classroom to their particular business environment. Apprentices will receive regular visits from an NVQ Assessor who will guide and assess the apprentice’s practical competencies via an additional NVQ qualification in Marketing. There is much greater choice of study units within the NVQ, allowing the apprentice and the employer to select units which are most appropriate to the specific job responsibilities of the apprentice.

The programme of study also includes Functional Skills in English, Maths and ICT, depending on an apprentice’s prior achievements in these subjects.

You will need passion, energy and enthusiasm, a ‘can do’ attitude and able to think creatively. Employers will be looking for apprentices who are willing to learn and take on new challenges and who can make a positive contribution to the running of the business.

You are encouraged to look for your own placement once you have completed your interview with college. The college will help to find a suitable placement but the emphasis is on you.

Will this course suit me?

The course will suit you if you enjoy working hard, new challenges, are determined and have the ability to make a difference. You should be able to work well independently, though under guidance, as well as being an effective member of a team.

Qualification Titles

  • Level 2 BTEC Certificate in Principles of Marketing
  • Level 2 NVQ Certificate in Marketing
  • Functional maths and English level 2 (if GCSEs are over 5 years old)



Entry requirements

4 GCSEs at 4-9 / A*-C including English Language and Maths.  You will also need to gain a suitable employer.   



Your college work will be assignment and assessment based, drawing on both your technical knowledge and your competency when related to actual real life business situations. College-based assessment will be mainly written assignments, whereas work-based assessment will be much more practical in nature, including Observations as well as Professional Discussions. You will sit examination-style assessments in English, Maths and ICT if you need to further develop skills in these areas.

Financial information


At The Sheffield College we will always do our best to support you through your studies, to make them as stress free as possible. We have a specialist support team who can give you all the advice you need on all things financial, including what might be available to you, so that you don’t go short and you can concentrate all your efforts into your studies.

Free meals

If you meet the eligibility criteria we’ll be able to support you with free meals. You’ll get an amount of money that you can use within the college shops and diners per day. This will be added to your student ID card which you will just swipe to purchase items.

Travel passes

Students (including Apprentices) of The Sheffield College who live in South Yorkshire are eligible for a 16–18 Student Pass which entitles pass holders to cheaper travel on buses and trams in South Yorkshire. Pass holders are also entitled to half fare on Northern train services in South Yorkshire.

Learner Support Fund

If you are enrolled with us, you may receive support towards the cost of:

  • Travel

  • Books and materials

  • Uniform and equipment

  • Essential course trips

  • NUS extra

  • DBS checks needed for your course (previously known as CRB)
  • UCAS registration fee and travel to interviews when applying for university

Future opportunities

Where can it lead?

You may find that you stay with your host organisation who might decide to offer you a permanent position, or you may wish to continue your studies.

Further information

How to apply                           

School pupils in Sheffield should apply online with the help of their school.  Other students can apply using a paper application form available from any college campus, by phoning 0114 2602600, or downloading one from our website

Open Days

Why not come and see for yourself. Visit us on one of our open evenings and meet the people who will be teaching you, have a chat about what the course involves and look round our fantastic facilities where you’ll be learning.

Our City, Hillsborough, Peaks and Olive Grove campuses will be open on the following days:

  • Thursday 12th October 2017, 3.30pm - 7pm
  • Monday 20th November 2017, 3.30pm - 7pm
  • Tuesday 23rd January 2018, 3.30pm - 7pm
  • Wednesday 7th March 2018, 3.30pm - 7pm
  • Thursday 17th May 2018, 3.30pm - 7pm

How to apply

You can apply for this course through UCAS Progress. Add this course to your favourites so you can start making an application.

Last updated date: 17 October 2017
Provider logo

Key information

  • Start date: Next September
  • Duration: One year
  • Course code: CWAMA1


  • More information
    • Welcome to City Campus


      The Sheffield College City campus is a great place to be and perfectly located just a 10 minute walk from the city centre for your dinner time shop, and just 5 minutes from the train station.

      Our City campus boasts a sustainable, glass atrium that is 7 floors high and flooded with natural light. From lunch in The Refectory and with an outdoor terrace overlooking the city, the facilities include an aviation air cabin, catering kitchens, hair and beauty salons, science laboratories, dental technology laboratories, a sports hall, high tech childcare teaching facilities, construction workshops and a children’s nursery.

      Many students study catering at City so there’s always something tasty on the menu from ‘Grab n Go’, the student run restaurant The Silver Plate, or something to take away from the bakery.

      Address: City Campus, Granville Rd, Sheffield, South Yorkshire S2 2RL

      By Car

      From the M1, take Junction 33 onto the Sheffield Parkway, which merges into the A61.

      At the large roundabout, take the third exit sign posted A61.

      Continue on A61, keeping the train station on your left, until you spot a McDonalds restaurant.

      Just before the McDonalds take a left onto Granville Road.

      The entrance to the college is approximately 150 metres up Granville Road, on the right hand side.


      Car parking facilities at City campus are limited to Blue Badge holders only – please see Disabled Go for more detailed access information.

      The nearest public parking is the Grosvenor Casino (pay and display) – just 5 a minute walk from the college. This can be accessed by continuing along the A61/Queen’s Road and taking the first left onto Duchess Road.

      Additional car parking can be found at Q-Park, Sheffield Train Station.

      By Train

      Sheffield Train Station is only a 10 minute walk from City Campus, and provides excellent connections to nearby towns and further afield cities.

      Visit National Rail Enquiries for more information on train travel to Sheffield.

      By Tram

      The Sheffield College is so well serviced by trams we even have a stop named after us! The nearest tram stop to City campus is Granville Road/The Sheffield College.

      Trams heading towards Halfway (Blue Line) stop right outside the college, whilst those coming from the opposite direction (heading towards Malin Bridge) stop just across the road.

      The Supertram website has more detailed information about times and fares.

      By Bus

      Again, being so close to the city centre you’re spoilt for choice when it comes to bus travel to college. The central bus terminal is only a 10 minute walk, and the 120 bus travelling to Crystal Peaks stops just two minutes away.

      You can check out the Travel South Yorkshire website for timetables, fares and bus passes.

      If you are a student you may be entitled to cheap bus/tram travel within Sheffield. Check out our Travel page for further details. 

      By Scooter/Motorcycle/Bike

      City Campus had parking available for both scooters and motorcycles, as well as secure bike storage. Please speak to Student Services to register and gain access to the cycle storage.


      For accessibility information please see the Disabled Go website here.