Communication & Culture A Level at Darwen Aldridge Community Academy
Why choose Communication & Culture?
The course examines a wide range of topics focusing on how and why human beings communicate and the impact this has in informing and developing cultural identities. You will examine how we communicate with ourselves, our friends, parents and those in authority and how rules of communication change depending upon cultural identity, our understanding and perception of these rules and our wish to ‘fit in’. You will need to have an interest in people and the world around you plus a willingness to develop your own communication skills.
You will develop ideas on self-image, self-esteem and ideal self as well as exploring the importance of the views of others and relevant theoretical perspectives. You will analyse advertisements, DVD covers, cultural artefacts and even places using a process known as semiotics (the study of signs). The high culture versus popular culture debate is explored with the concept of cultural value debated. For this we use a variety of cultural texts, from Shakespeare to X Factor, Michelangelo to Banksy. We also closely examine issues of gender, ethnicity and class. There are also opportunities for further enrichment such as a visit to Tate Liverpool.
What will I study?
Unit 1 - Understanding Communication and Culture
Unit 2 - The Individual and Contemporary Culture
Unit 3 - Communicating Culture
Unit 4 - A case study based on your own investigation of source materials and a personal creative piece of work
What can I study it with?
This subject combines well with many of the other subjects offered in the Sixth Form, especially Sociology, French, Spanish, English Literature, English Language and Literature, Media Studies, Film & TV Production, Art, Photography and Graphics.
There are many opportunities to go on to study a related degree in a modern foreign language, cultural studies, communication, media, sociology, anthropology, American Studies, politics and journalism. The course is very much suited to those who have aspirations for careers in the creative industries, advertising, public relations, events management, human resources and teaching.
At least 5 GCSE grades A*- B, including:
Grade C in English Language and Grade C in Maths.
How to apply
If you want to apply for this course, you will need to contact Darwen Aldridge Community Academy directly.