Accessibility links

Social Media and Digital Marketing Advanced Level Apprenticeship at Wirral Metropolitan College

Course description

This apprenticeship is designed for applicants who are in paid employment in a marketing capacity, to achieve the theory and practical elements of the qualifications which recognise the skills they gain in the workplace.

Course content

This apprenticeship will help to develop skills to allow apprentices to understand what social media is, how to utilise it in a business environment and incorporate it into their job role.

Job roles may include Social Media Assistant, Social Media Consultant and Social Media Analyst; with responsibilities such as managing and monitoring online communities, working with businesses to promote, utilise and increase presence through social media, copy writing and media placement, development of social media strategy and seeking out new and relevant content, formulating the content calendar and identify key bloggers and influencers.

Qualifications gained:

  • Level 3 Diploma in Social Media for Business - Unit may include: principles of social media, principles of keywords and optimization, social networking management, using collaborative technologies, using digital and social media in marketing, creating and optimizing content for the web, web fundamentals, principles of social media advertising and promotion
  • Functional Skill in Mathematics at Level 2
  • Functional Skill in English at Level 2Functional Skill in ICT at Level 2
  • Employment Rights and Responsibilities (ERR)
  • Personal Learning and Thinking Skills (PLTS)

Entry requirements

Apprentices must be in paid employment of at least 30 hours a week. Candidates who already have a qualification at Level 4 or higher are not eligible.

Applicants will have some knowledge of website construction and an awareness of CSS, HTML, XML and netiquette.

A minimum Grade D in English and Maths and C in ICT is necessary for this Level 3 apprenticeship.

If English is not your first language, you may need an assessment before enrolling on this course.

Further information

For further information and current vacancies visit

How to apply

If you want to apply for this course, you will need to contact Wirral Metropolitan College directly.

Last updated date: 24 May 2016
Provider logo

Key information