Applied Business A2 level at Gosford Hill School
A Level Applied Business helps students to develop knowledge and understanding of:
- the practices and techniques used within marketing, finance, operations management, human resource management and the links between them
- the processes, attractions and risks of setting up an enterprise
- the relationship between the business and the changing external environment
- social and ethical issues in business
The specification also encourages students to:
- contribute to the development of the skills required for success as an entrepreneur, manager or employee
- apply numerical and written business techniques to a variety of business contexts
- explore business problems and learn to identify possible solutions
UNIT 1 – Investigating Business
In this portfolio assessed unit, students will explore the aims and objectives of businesses, the needs of their customers and how these are met through the use of the marketing mix. They will investigate how businesses deal with competition from other businesses and how external factors, such as changing social values, can affect a business. Students will explore the meaning of enterprise and enterprising behaviour and why individuals and teams are vital to the success of a business.
UNIT 2 – People in Business
In this portfolio assessed unit, students will study the roles and responsibilities of people in business and the qualities an employer looks for in its employees. They will investigate the training and development opportunities available to individuals and why motivation is vital in retaining staff. This unit gives students the opportunity to develop the skills and knowledge needed to carry out the activities associated with the recruitment process.
UNIT 3 – Financial Planning and Monitoring
In this externally assessed unit, students will be assessed on their ability to calculate business costs, revenues and hence profits and be required to know how managers use this information in decision-making. They will need to know the ways in which businesses plan their finances by, for example, drawing cash flow forecasts or budgets and how businesses use this data to monitor the performance of the organisation.
UNIT 8 – Business Planning
In this portfolio assessed unit, students will be given the opportunity to produce a structured business plan for a new product or service. The plan should be suitable to present to an external lender, such as a bank, who might provide finance for a new or existing business, or to an internal stakeholder, such as a senior manager, who may have the authority to give the go-ahead for the business idea. This unit is a synoptic unit which gives students the opportunity to apply enterprise, team working and presentation skills, as well as applying the skills and knowledge learnt through other units in the specification.
UNIT 10 – Promotional Activities
In this portfolio assessed unit, students will learn how promotional activities, such as advertising and personal selling, are carried out by profit and not-for-profit businesses. Students will investigate how businesses combine promotional activities into a promotional mix and how the choice of promotional mix is vital to the success of a promotion campaign. In the portfolio work for this unit, students could use the business investigated in Unit 1 Investigating Business.
UNIT 12 – Managing People
In this externally assessed unit, students will be required to demonstrate that they understand how different types of management style impact upon the way in which a business operates and upon the staff who work in it. Students would be able to recognise that different management styles are appropriate in different situations and be able to discuss whether a particular style is appropriate in a given situation. This unit builds on Unit 2 People in Business. Students will need to complete the external assessment requirement for this unit which will require them to apply management principles to a series of short case studies.
Though preferable students wishing to study A Level Applied Business do not require any prior knowledge of Business Studies at GCSE. However if the GCSE has been completed the pass would need to be at least a C grade. A grade C or above is also essential in English Language and Mathematics.
Unit 1: 33 ⅓% of the total AS marks (Single Award) / Portfolio - 70 marks
Unit 2: 33 ⅓% of the total AS marks (Single Award) / Portfolio - 70 marks
Unit 3: 33 ⅓% of the total AS marks (Single Award) / Written Test - 60 marks - 1 hr
Unit 8: 16 ⅔% of the total A Level marks (Single Award) / Portfolio - 70 marks
Unit 10: 16 ⅔% of the total A Level marks (Single Award) / Portfolio - 70 marks
Unit 12: 16 ⅔% of the total A Level marks (Single Award) / Written Test - 80 marks - 1½ hrs
In 2015, 89% of the students achieved A*- C in Applied Business, which is an excellent achievement. Students who have studied Applied Business at A Level have gone on to study Business degrees at Russell Group and other top UK universities. Careers related to Business degree courses are: accounting, finance, management and marketing.
How to apply
If you want to apply for this course, you will need to contact Gosford Hill School directly.