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Business: Tech-level Marketing at New College Swindon

Course description

This course, which has been developed in collaboration with the Chartered Institute of Marketing (CIM) is the equivalent of two A levels and carries the equivalent UCAS points.

In this subject you learn the principles of marketing, how to communicate with customers and how technologies such as social networking influence buyer behaviour.  You will also learn how effective market research is undertaken, how to be responsible in business and how to develop relationships with people connected to the business.  Learners who take this qualification and go on to graduate from university are also eligible for affiliate membership of the CIM.

Employability skills are an important element within the design of AQA Tech –level qualifications and the following skills will be developed and assessed in response to the needs of employers:

Teamwork, communication and research

The Tech-level in Marketing is one of the three components of the new Technical Baccalaureate, and can be taken in combination with other A levels such as the Extended Project Qualification (EPQ NC826) and Core Maths (NC852)

Course content

The course is taught by two tutors.  There are eight modules studied over two years, two of which are externally assessed by AQA. The remaining six modules will be assessed internally with a set task allocated for each unit. The assessment schedule follows the following pattern:

Year one

Unit 1 Competitive Business Environment  

Unit 4 Responsible Business Practice

Unit 3 Marketing Principles 

Unit 5 Customer Communication


Year 2

Unit 6 Marketing Research

Unit 7 Digital Essentials  

Unit 8 Stakeholder Engagement

Unit 2 Collaborative Project  

Entry requirements

You should have a minimum of 5 GCSE’s grade C and above, including English Language and Maths.

Future opportunities

This is a very valuable qualification for any student aiming to continue studying at a higher level, or for those thinking of a career in the following careers: Account Management, Business Development, Event and Hospitality Management, Marketing Consultancy, Marketing, Market Research, Public Relations (PR), Sales and Social Media.  This Tech-level can be taken alongside Business, Economics, IT, Languages, Psychology and Sociology.

This qualification also offers progression towards the Level 3 Digital Marketing Trailblazer Apprenticeship and can lead to undergraduate study in the following areas: Advertising, Business Management, Communications, Economics, Marketing, Market Research and PR.

Professional qualifications are also offered through the CIM.

How to apply

If you want to apply for this course, you will need to contact New College Swindon directly.

Last updated date: 28 April 2016

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