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Business BTEC at Caludon Castle Business Enterprise School

Course description

Are you a budding Alan Sugar or Deborah Meaden? Studying BTEC Business will give you a wider, in depth understanding into the business world. Topics which may have been studied in KS4 will be investigated in greater depth and new areas such as Introductory Economics, including business markets, and Personal Finance will also be covered.

Course content

Unit 1: Exploring Business

This is an introductory unit which covers the purposes of different businesses, their structure, the effect of the external environment, and how they need to be dynamic and innovative to survive. This unit is assessed through a variety of assignments which require students to investigate a minimum of two businesses.

Unit 2: Developing a Marketing Campaign

This unit investigates how a marketing campaign is developed. It explores the different processes that a business goes through when developing its campaign from initial market research through to the production of marketing materials.

Assessment is through an externally set assignment which is completed in controlled conditions. Students will be issued with a case study and are required to complete a maximum of six hours research. The research will then be used to complete the assessment question in controlled conditions.

Unit 3: Personal and Business Finance

Personal finance aspect of this unit involves the understanding of why money is important and how managing your money can help prevent future financial difficulties, providing a vital understanding of the financial decisions that you will need to take throughout your life and how risk can affect you and your choices. The business finance aspects of the unit introduce you to accounting terminology, the purpose and importance of business accounts and the different sources of finance available to businesses.

This unit is assessed through a two hour externally set examination.

Unit 4: Investigating Customer Service

How is excellent customer service linked to business success? In this unit you will learn that attracting new customers costs a business more than keeping existing customers, so it is important to keep existing customers happy. You will cover how a business can do this by building relationships with internal and external customers and giving them excellent service that exceeds their needs and expectations.

This unit is assessed through a variety of assignments which require students to investigate the customer service provided by a business as well as demonstrating their ability to provide effective customer service.

Entry requirements

Standard Requirements


This course is a vocational course which uses a combination of assessment styles, both practical and written, coursework and examinations, allowing you to showcase your learning and achievements to best effect when taking your next step, whether that’s supporting applications to higher education courses or potential employers.

Future opportunities

You will be equipping yourself with employability skills, opening the door into a variety of career opportunities including apprenticeships or further study in Higher Education.

How to apply

If you want to apply for this course, you will need to contact Caludon Castle Business Enterprise School directly.

Last updated date: 01 February 2016
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Key information

  • Start date: Next September
  • Duration: 52 Weeks - 104 Weeks