During AS Media Studie,s you will study two units. MS1 focuses on
examination process. Students will explore different case study media
texts in order to be able to answer questions about the media industry,
audience response and media production. Students will consider a variety
of different media theories that address issues of narrative, character,
sexuality and ethnicity. Students will also learn about the construction of
media products, considering visual and audio codes and how language is
used to manipulate and position audiences. This knowledge will then be
applied through a range of activities that encourage students to consider
the meanings created from the media products that flood contemporary
MS2 is the second unit, as part of which students must complete their coursework.
This is split into three sections, pre-production, production and an
evaluative report. All three of these components must connect so the
research and focus explored through pre-production must be realised in the
media product created. This will be an audio visual piece centred on the
music industry. Students will research existing products, analyse their
meaning and then use that information to structure their own music video.
Studenst will then write a report that identifies the strengths and
weaknesses of the piece in relation to critical theory.