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Creative Digital Media Production BTEC Level 3 National Extended Certificate at The Mirfield Free Grammar & Mirfield College

Course description

The qualification provides an exciting introduction to the study of creative digital media production. Learners will develop an understanding of the media industry through analysing media representations and pitching and producing media projects. Learners gain a broad understanding of the subject and learn the skills required to produce media artefacts and then they develop their ability to analyse and deconstruct media images and representations. They learn the communication and planning skills needed to work in teams through vocational media projects. During the optional production unit learners will have the opportunity to create engaging digital media content and platforms.

Course content

Unit 1 Media Representations

In this unit, you will study a range of media from different sectors, such as music videos, short film extracts, animation, news programmes, websites, digital games and print adverts in order to explore how meaning, messages and values are constructed through formal and stylistic elements.

Unit 4 Pre-Production Portfolio

In this unit you will develop your understanding of the essential pre-production work that takes place as part of a creative media production.

Unit 8 Responding to a Commission

In this unit, you will understand how to respond to a commission brief with ideas based on the required content, style, audience, purpose and approach proposed by the client. You will work within the requirements and constraints of the client’s specifications and consider your response in terms of ethos, format, budget, platform and duration.

Optional Units

Unit 10 Film Production

In this unit learners will focus on the process of producing a short narrative film or film extract that uses generic conventions. They will research a range of texts before going on to create their own short films.

Unit 14 Digital Magazine Production

Through this unit learners will explore codes and conventions of different magazine genres and platforms. They will select and prepare content, and create layouts for a specific genre of magazine.


Entry requirements

Grade 4 in GCSE English Literature and Grade 4 in GCSE English Language.


Unit 1 – External assessment  – On screen 2 hour exam consisting of analysis of media products

Unit 4 – Internal assessment / External moderation – Portfolio of pre-production materials for a specific product.

Unit 8 – External Assessment – portfolio of products produced to a specific brief set by the exam board.

Unit 10 – Film Production –  Internal assessment / External moderation – Production Portfolio


Unit 14 Digital Magazine Production – Internal assessment / External moderation – Production Portfolio

Financial information

16-19 Bursary Fund This scheme was introduced by the Government to help students study. Contributions and payments ‘in kind’ have been made to students to help with their individual identified needs, such as:

•   Travel   

•   Stationery costs and packs

•   Books and revision guides  

•   Educational trips/residential trips

•   University Open Day visit costs

•   Employment/apprenticeship opportunities

Bursaries are available to students in the following categories:

Category One: Students who are identified by the government at ‘most vulnerable’ will be eligible for a guaranteed bursary of £1,200.

Category Two: Family income is below threshold for working tax credits/free school meals.

Category Three: Students who have an extreme financial barrier, mitigating circumstances and/or a short-term specific educational or independent living cost.

Applications will be issued for students to return on Enrolment Day.  For more information contact Mirfield College on 01924 483666 or email

Future opportunities

The L3 BTEC National Extended Certificate in Creative Digital Media is to provide learners with an introduction to studying digital media. When it is studied alongside other Level 3 qualifications it is ideal for learners wishing to go on to further/ higher education or straight into apprenticeships.

Further information

If you have a general or specific interest in media, and want to explore how the media constructs and represents the world to its audience, then this is the course for you. The course is an exciting blend of studying film alongside creating media products.

How to apply

You can apply for this course through UCAS Progress. Add this course to your favourites so you can start making an application.

Last updated date: 28 September 2018
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Key information

Contact details

    • Contact name:
    • Emma Salter - Post 16+ Officer
    • Contact telephone number:
    • 01924 483 666
    • Email address:


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    • Find Us

      Travelling to Mirfield College

      We are located on a wonderful campus in Mirfield that belongs to The MFG Academies Trust. For students interested in Post 16 – 19 studies here and want to visit us, Mirfield College is situated in its own building next to The Mirfield Free Grammar Academy.

      Once enrolled with us, you will have your own student access into Mirfield College, just off Slipper Lane.