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Leisure & Tourism Double Award at Wrenn Academy

Course content

A GCSE Double Award is a nationally recognised qualification. It is broad based and focuses on a specific area. Wrenn is offering GCSE Double Awards in Business, Leisure & Tourism, Health & Social Care and Engineering. Candidates study three units which provide a broad introduction to a wide range of vocational issues. This qualification is equivalent to 2 GCSEs grades A*A* to GG. WHAT DO I NEED TO KNOW OR BE ABLE TO DO BEFORE TAKING A GCSE DOUBLE AWARD? It is important that you have a lively and enquiring mind, an interest in the subject taken, a willingness to explore new ideas and an ability to communicate your ideas effectively. WHAT WILL I LEARN? You will: - gain an understanding of health and social care, leisure and tourism, Business or Engineering  -  develop skills and knowledge in one of these areas  -  have an opportunity to apply learning in a practical and realistic way  -  follow a programme of study that enables progression to both further education and employment  -  develop Key Skills that are highly valued by employers and further education  -  gain confidence by developing independent learning skills  WHO IS THE GCSE DOUBLE AWARD SUITABLE FOR? These courses will appeal to students who:  -  enjoy studying a subject that is relevant to their own lives and experiences  -  want the opportunity to carry out practical work  -  enjoy finding out their own answers – not just being taught  -  want to keep their options open, the course does not force you to make an early choice  -  wish to build up a qualification by studying separate units  -  want to study a course that is active and enjoyable  -  want to move on to a related career or further training  -  anyone who enjoys coursework  Unit 1 - Investigating Leisure & Tourism This unit will help you understand the important part that leisure & tourism play in today`s society. You will learn that industries are made up of many different facilities and organisations, from leisure centres and theatres to travel agents and airlines. You will consider how the leisure & tourism industries are linked and how they work together to offer visitors a good service. You will learn about the characteristics of the leisure industry and use this knowledge to investigate the leisure industries in an area. You will gather information on facilities in the area and match them to the key components of the leisure & tourism industries. You will also learn about the characteristics of the travel and tourism industry. Tourism destinations are places that people choose to visit and spend their leisure time. You will study the ways in which the travel & tourism industry provide products and services for people in the UK who wish to visit these destinations. You will study a selection of the popular tourism destinations in the UK including: · where they are; · what they offer visitors; · the main transport routes to them. This unit provides a basis for the more detailed study of the leisure and tourism industries that you will carry out through the other parts of your GCSE. This unit is assessed through an externally set exam. The grade on that assessment will be the grade for the unit. Unit 2 – Marketing in Leisure & Tourism Marketing is an important part of today`s leisure & tourism industries. Whatever the type of organisation and its reasons for providing products and services, the basic principle underpinning marketing is the same: getting the right product to the right people in the right place at the right time! This unit introduces you to the 4 key principles: · target marketing; · market research; · the marketing mix; · SWOT analysis. You will investigate the marketing activities of leisure & tourism organisations. You will also investigate in detail the marketing activities of one organisation, and produce an item of promotional material for it. This unit is assessed through portfolio assessment. The grade on that assessment will be the grade for the unit.  Unit 3 - Customer Service in Leisure & Tourism The leisure & tourism industry relies on customers. Without customers, these organisations cannot succeed. Giving excellent customer service plays an important part in keeping customers and attracting new ones. In this unit you will find learn about: · the different needs of customers and how they are met; · communicating with customers; · the importance of personal presentation when dealing with customers; · why it is important to keep customer records. You will also practise the skills and techniques for giving customer service. You will consider the benefits to organisations, their staff and customers of providing excellent customer service.

How to apply

If you want to apply for this course, you will need to contact Wrenn Academy directly.

Last updated date: 26 May 2015
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