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Media Studies A/S at University Academy Keighley

Course content

At AS Level you will examine 4 main areas: Representation, Genre, Narrative and Audience Response.

You will be taught a range of media theories and learn how to analyse a variety of different media products in order to uncover their meanings.

You will develop a critical understanding of how media texts are created and learn valuable pre-production and production skills using industry standard software.

You will learn how to plan and produce a media project, such as a film trailer, an advertisement, short TV documentary, radio broadcast, DVD cover/poster, magazine pages or a music video.

You will be expected to work independently on some of the project work and in doing so will develop your research, time management, analysis and organisational skills. At A2 Level you will build on the knowledge and understanding gained at AS, studying the 3 main areas of Text, Industry and Audience alongside a project based on Representation, Narrative and/or Genre.

You will be expected to interact with debates surrounding the issues of text, industry and audience while relating these to a number of selected audio visual excerpts and printed examples.

Entry requirements

Grade C or above in English Language is needed as the course requires extensive writing and is assessed partly on the quality of written communication. Students must have an interest in one or more aspects of media and must be prepared to undertake viewing and analysis of a variety of audio visual and printed media texts in their own time to aid their understanding and learning


MS1 - Media Representations & Receptions - You will sit an exam lasting 2.5 hours.

MS2 - Production Processes - Coursework - You will produce three linked pieces of work:

  • A Pre-production document showing how your research has influenced your choices.
  • A practical Production which has clear links to the pre-production work.
  • A Report (1200-1600 words).

MS3 - Media Investigation & Production - Coursework - You will produce three linked pieces of work:

  • An individual Research Investigation (1400-1800 words).
  • A practical Production which is influenced by the research investigation.
  • An Evaluation (500-750 words).

MS4 - Media- Text, Industry and Audience - You will sit an exam lasting 2.5 hours

Future opportunities

Success on this course would enable students to progress to College or University in a wide range of media areas including, film studies, media studies, web design, graphic design, video editing, journalism and pre-production. The skills and knowledge gained will aid students wishing to enter the world of work and can assist in gaining junior positions within the creative industries

Further information

Media Studies is not simply about watching films and students wishing to study this course must be prepared to view a wide variety of genres in both audio visual and printed media

How to apply

If you want to apply for this course, you will need to contact University Academy Keighley directly.

Last updated date: 21 October 2014
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Key information

  • Start date: Next September
  • Duration: 1 year