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Business - Apprenticeship in Sales and Telesales Level 2 at Kirklees College, Huddersfield Centre

Course description

As an intermediate apprentice in sales you will work in a sales environment, either in a sales role or performing sales functions and have direct contact with customers. The qualification covers a range of functions including developing a sales strategy, managing sales territories and teams and face-to-face and telephone selling.

Course content

You will learn the key concepts of sales operations.  These skills could involve technical skills to operate the communication technology, knowledge and skills needed to navigate software, communicating effectively with customers, building relationships with customers and colleagues, resolving problems, promoting products and/or services, making sales, using appropriate communication channels, keeping records, gathering customer feedback and working in a team.  Understanding the sales environment, the legal, regulatory and ethical requirements of a sales environment are also included.
The apprenticeship comprises the following qualifications:
  • NVQ Certificate in Sales Level 2
  • Certificate in Principles of Sales Level 2
  • Maths and English
The purpose of this qualification is to equip you with the knowledge and competence you’ll need to work effectively in a sales or telesales environment.
The objective is to develop competence and knowledge in a range of activities including selling skills, customer care, direct selling. Subjects include:
  • Time planning in sales
  • Comply with legal, regulatory and ethical requirements in a sales and marketing role
  • Selling, face to face, by telephone.
  • Legal, regulatory and ethical requirements in sales.
  • Use systems and technology during sales contact
  • Delivering reliable customer service
  • Carry out direct sales activities
  • There are more optional units appropriate to the job role of the apprentice to choose from.

Entry requirements

You must have an employer to support you through your Apprenticeship and give you time off work to attend college.  Many people find their own job or are already employed, but if not college staff can attempt to help you find employment.
Working in sales environment and who have direct contact with customers, for a minimum of 30 hours per week and able to undertake work to satisfy the criteria of the qualification.
Maths, English and ICT at Level 2 in Functional/Key Skills or GCSE A* – C will exempt the learner from these aspects of the Apprenticeship framework.


To achieve the knowledge and competence elements of the Certificate in Sales, learners must successfully demonstrate their achievement of all learning outcomes and assessment criteria of the units which are assessed through the production of a portfolio of evidence.

Future opportunities

Intermediate apprentices can progress onto the level 3 advanced apprenticeship in Sales and telesales, level 3 Diploma in Customer Service, level 3 Diploma in Management, level 3 Diploma in Business.

How to apply

You can apply for this course through UCAS Progress. Add this course to your favourites so you can start making an application.

Last updated date: 26 September 2018
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Key information

  • Start date: Next September
  • Duration: 15 months


  • More information
    • The Huddersfield Centre opened in September 2013 and is fitted with state of the art equipment.
      The new centre offers:
      Nine floors of classrooms and workshops, gym, training restaurants, hair and beauty salons, mock air cabin simulator, student services, ATM machines, free wi-fi and much more.