Accessibility links

Business Studies A Level at Southam College

Course description

The six AS units are:

  • Why businesses exist, business objectives and different business forms.
  • Managers, leadership and decision making – what management do, leadership styles, management decision making and stakeholders.
  • Performance – marketing objectives, primary and secondary research, segmentation, target markets, the marketing mix.
  • Decision making to improve operational performance – operational objectives, analysing operational perfor mance, improving quality, increasing efficiency and labour productivity
  • Decision making to improve financial performance – financial objectives, budgeting, breakeven, cash flow, profitability, sources of finance.
  • Decision making to improve human resource p erformance – training, ethical and environmental influences, market conditions, improving motivation.

The four other units which students study for the whole A level are:

  • Analysing the strategic position of a business – SWOT analysis, strategy and tactics, internal and external influences on corporate objectives, assessing short term and long term performance, political and legal issues. 
  • Choosing strategic direction – Ansoff matrix, strategic positioning, and difficulties of maintaining competitive advantag e. 
  • Strategic methods: how to pursue strategies – how to manage and overcome problems of growth or retrenchment, assessing methods of growth, assessing innovation, assessing use of digital technology. 
  • Managing strategic change – managing organisational cult ure, pressures of change, barriers to change, managing strategic implementation, why strategies fail.

Course content

Students who study Applied Business will:

gain a broad understanding of business and be able to study selected areas in more depth

develop skills, knowledge and understanding in business

have an opportunity to apply learning in a practical and realistic way

follow a programme of study that enables progression to both higher education and employment within business


Entry requirements

If Business has been s tudied at GCSE, a minimum of a B grade or above. It is not necessary for Business to have been studied at GCSE level for it to be taken at A Level. Stu dents need at least 5 GCSEs at 4 or above including Maths and English at grade 6 or above.

How to apply

If you want to apply for this course, you will need to contact Southam College directly.

Last updated date: 15 November 2017
Provider logo

Key information

  • Start date: Next September
  • Duration: 52 Weeks - 104 Weeks