Accessibility links

Business - Marketing & Promotion - BTEC Level 3 at Halesowen College

Course description

Have you considered what makes a customer buy one brand over another? What are the internal and external challenges that Marketers have to deal with? This course will develop your understanding on how a business uses a variety of methods to analyse its customers and make important strategic decisions to ensure its survival and growth. Marketing is not just about selling

products. It reaches every part of the Business in order to understand what the customer actually wants and then to answer that need. This is a practical work-related course which also includes a wide range of topics such as Economics, Accounts, Law, Business Ethics and Human Resources. You will examine major businesses such as McDonalds, Amazon, Manchester United, Oxfam, Apple, Tesco and other businesses you will be familiar with.

Throughout the course, you will have the opportunity to take part in a number of visits, to help with your knowledge and understanding of Business concepts. You will be visiting businesses including Manchester United and Alton Towers.

The best way to apply and keep in touch with us is by using iTracker, which you can access using your Facebook or Twitter account. Register now!

Entry requirements

  • 5 GCSEs at Grade A*-C including English and Maths at grade 4 (grade C)
In certain circumstances we will accept variations to this entry guide and create a personalised programme.

Assessment

All units are internally assessed by completing assignments.

Further information

The best way to apply and keep in touch with us is by using iTracker, which you can access using your Facebook or Twitter account. Register now!

How to apply

You can apply for this course through UCAS Progress. Add this course to your favourites so you can start making an application.

Last updated date: 27 October 2016
Provider logo

Key information

Venues