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Media Studies A Level at Dartford Science & Technology College

Course description

This subject aims to provide an integrated approach to studying Media. During the course candidates will be introduced to analysing a range of media texts. They will investigate the role representation plays in the media and focus on the way audiences are position by the media but may still respond or interact in diverse ways. Students are given the opportunity to research topics in the media and use this as a basis for their production work, thus allowing students to develop research and production skills. Students will also explore the relationship between media texts, their audiences and the organisations which produce and distribute them.


Course content

This course offers learners the opportunity to develop a thorough and in depth understanding of key issues: representation, ways to communicate, with forms of cultural expression and the ability to participate in key aspects of society. The economic importance of the media is also considered as well as media industries and how they generate significant global profit. The globalised nature of contemporary media, ongoing technological developments and their centrality in contemporary life is also considered. These are studied using a variety of advanced theoretical approaches as well as considering theories to support critical exploration and reflection, analysis and debate.

Entry requirements

GCSE 4+ in English and a GCSE C or above in Media is preferred.


here are 2 exam components and one coursework component. This is a linear course and the exams and coursework will be taken and submitted in year 13. Component one: Meanings and Representations in the Media. This is a written examination which lasts 2 hours and makes up 30% of the qualification. There are three questions based on the mediums of: music videos, video games, advertising, film marketing, newspapers and radio news/current affairs programmes. Two of the questions will require and evaluation of relevant theories named by the exam board and the third will require candidates to write an extended response question based on two media products, either from the same form or from two different forms. Component two: Media Forms and Products. This is a written examination which lasts 3 hours and makes up 40% of the qualification. It requires candidates to offer 3 in depth responses to: Television in the Global Age Magazines: Mainstream and Alternative Media Media in the Online Age Component three: Cross-Media Production Non exam assessment (coursework) 30% of qualification An individual cross-media production based on two forms in response to a choice of briefs set by WJEC, applying knowledge and understanding of the theoretical framework and digital convergence. Candidate can produce work for: TV, film promotion, music marketing and magazines and websites

Future opportunities

This specification provides a suitable foundation for the study of Media Studies or a related area through a range of higher education degree courses; progression to the next level of applied qualifications (e.g. some degree and HND courses); or direct entry into employment such as journalism, marketing, advertising, broadcasting and multi media planning.

Further information

You are actively encouraged watch and partake in a range of media texts. You should keep up to date with the news and other print media and read the media magazine. You could produce your own media products texts.

How to apply

You can apply for this course through UCAS Progress. Add this course to your favourites so you can start making an application.

Last updated date: 02 November 2017

Key information

  • Start date: Next September
  • Duration: 2 years

Contact details