Media at Downham Market Academy
The OCR A Level in Media Studies introduces learners to the role and influence of the medi a. There will be both a historical and contemporary aspect to the specification. The role and impact of the media on society, culture, politics and the economy in both domestic and global spheres will be considered.
As a Media Studies student, learners will develop their understanding through the consistent application of the four elements of the theoretical framework:
- Media Language (how the media through their forms, codes, conventions and techniques communicate meanings
- Media Representations: how the media portray events, issues, individuals and social groups
- Media Industries: how the media industries’ processes of produc tion, distribution, and circulation affect media forms and platforms
- Media Audiences: how media forms target, reach, and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves
Throughout the course learners will study nine different media forms. These are:
- advertising & marketing
- Online, social and participatory media
- Video games
- Music videos
Three of these (television; newspapers; and onl ine, social, and participatory media) will be studied in depth.
No prior knowledge of Media Studies is required, but a student will require proficient literacy and communication skills to succeed.
The new 2 - year A2 course is made up of 3 main components
1. Media Products – Exam – 105 minutes (30% of A2)
Learners will explore how media products are used by institutions to construct di fferent representations and how media audiences will interpret these products. Learners will use aspects of the theoretical framework to analyse and evaluate their own cross - media productions
2. Media in a Digital Age – Exam – 120 minutes (40% of A2)
Learners will explore and analyse the ideas and arguments from debates about the media. These debates will be drawn from: A historical perspective The digital age Global Media
3. Making Media – Coursework (30% of A2)
Learners will practically explore the creat ion of three linked media products in a cross - media production. This will include a video/audio component, a promotional website, and a press kit including textual press releases and a photo - essay.
A requirement of this course is that students will ne ed to have access to a computer and the internet at home or be prepared to work on the Academy system after 3.00pm to ensure that all coursework requirements are met.
How to apply
If you want to apply for this course, you will need to contact Downham Market Academy directly.