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Digital Marketing Level 2 Apprenticeship at Reading College

Course description

Do you use Facebook? Tumblr? Twitter? You could turn those skills into a career with the new Social and Digital Media Apprenticeship. 

Learn to help your employer understand how social networking and digital media can grow their business. You will work with your employer to understand their brand and develop their digital marketing strategy.

You gain employability skills and further develop your digital media skills for use in a business context, especially in the place you work. You gain valuable experience that enables you to further your career in this exciting, rapidly expanding area.

Course content

Teaching is based around 64 relevant business tasks and assignments mainly completed online and supported by an assessor. 

These include: 
• what is marketing?
• social media tools for business
• creating content
• mobile technology and apps
• risks of social media
• email newsletters
• IT systems and security
• branding and image
• creating a blog
• search engine optimization (SEO)
• customer relationship management (CRM) system

This apprenticeship is delivered through 12 sessions at college, spread throughout the year, alongside comprehensive e-learning content (lessons you can complete at home or work). 

The coursework – in the form of business tasks – is completed via e-learning and e-portfolio, and an assigned assessor will maintain regular contact through site visits. 

As an apprentice on the social and digital media pathway, you gain work experience in a range of business and IT qualifications and you earn a wage at the same time. 

Enrolling also gives you access to the exclusive Digital Youth Academy social media community networking site so you can connect and share with other Digital Youth Academy apprentices across the country.

Entry requirements

There are no formal entry requirements. Upon application you will be invited to an interview and undertake initial assessments to ensure that the course is right for you.

You need to enjoy spending time on the internet and social media sites in particular. A good working knowledge of these sites would be an advantage.

Future opportunities

You could progress to further study at university. 

Or you could gain employment in such roles as:
• social media assistant
• digital communications officer
• social media analyst

How to apply

If you want to apply for this course, you will need to contact Reading College directly.

Last updated date: 12 September 2016
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    • BY RAIL

      Reading train station is a 20 minute walk from the College.

      Travelling from surrounding areas: there are direct lines from many local stations including: Didcot, Slough, Maidenhead, Wokingham, Basingstoke, Newbury, Pangbourne, Twyford and Earley.

      Travelling from London: there are regular trains from London Paddington to Reading taking 25-30 minutes.

      BY BUS

      There are regular bus services that stop along Kings Road:

      Reading Buses - routes 13, 14, 17
      Please Note: Reading buses require the exact fare.

      Arriva - routes 800, 850
      First Group - route 190
      Thames Travel - routes 126, 127

      In partnership with Reading Buses, students can get a weekly Travelcard at a reduced rate by showing the driver their student ID card.

      The Green Bus will be operating two new bus services from September 2014 for Reading College students.

      Service RC1 and RC2 will run once daily according to an agreed timetable on 175 days of each academic year connecting the college with Slough, Maidenhead and the areas in between.