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Business Studies BTEC Level 3 at Ashington Community High School

Course description

This course is ideal for students who are interested in the world of business. Students will cover a range of topics including business structures, how businesses operate, marketing and finance.

Course content

Unit 1 Exploring Business
In this unit you will study the purposes of different businesses, their structure, the effect of the external environment and how they need to be dynamic and innovative to survive.

You will gain an overview of the key ingredients for business success; how businesses are organised, how they communicate, the characteristics of the environment in which they operate and how this shapes them and their activities. You will also look at the importance of innovation and enterprise to the success and survival of businesses, with the associated risks and benefits.

Unit 2 Developing a Marketing Campaign
In this unit you will examine the marketing aims and objectives for existing products/services and understand the importance of relevant, valid and appropriate research in relation to customers’ needs and wants. You will use given market research data and other information to make recommendations about the type of marketing campaign that a business should undertake.


Entry requirements

You do not need to have studied Business or IT at GCSE level but you would be expected to have 5 A*-C grades at GCSE.

You will be expected to work independently outside of lesson time on your work and complete additional research. Time management is essential as deadlines will be set for each assignment given.

Students will be expected to keep up to date with current affairs by watching the news and reading newspapers.


At least two units will be externally assessed including Developing a Marketing Campaign which is a pre-released case study set and marked by the exam board.

Future opportunities

This course will lead to a range of different courses at university including business, management, human resources, marketing, administration and retail. This course will also support non-business related courses when applying through UCAS. Alternatively, students may also decide to apply for an apprenticeship within a business or go into the world of work.

How to apply

If you want to apply for this course, you will need to contact Ashington Community High School directly.

Last updated date: 12 September 2017

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