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Sales Intermediate Apprenticeship at Solihull College & University Centre

Course description

The many transferable skills that you develop during this course provide a superb foundation for most career pathways. Opportunities in the work place could support progression to the Level 3 Advanced Apprenticeship in Sales & Telesales, other level 3 Advanced Apprenticeships such as Customer Service or Management, the Advanced (14 – 19) Diplomas in a range of related sectors, including business, administration and finance, public services and retail business, further education to undertake sales related or other qualifications.
With additional training, apprentices may be able to progress in their careers to roles such as
senior sales representative, senior telesales agent, sales manager, area manager, customer
retention manager or customer service manager for sales (CFA, 2015).

Course content

The Certificate in Principles of Selling is a knowledge-based qualification which develops and confirms the required level of understanding in six areas (as shown below).
- Legal, regulatory and ethical requirements in sales or marketing
- The sales environment
- Sales techniques and processes
- Sales targets
- Principles of presentations and demonstrations in sales
- Principles of personal responsibilities and working in a business environment

The NVQ Certificate in Sales is a competency qualification that assesses your application of the knowledge in the workplace. In addition to the three units listed below, learners complete a selection of option units which are chosen in accordance with their job role.
- Time planning in sales
- Complying with legal, regulatory and ethical requirements in a sales and marketing role
- Deliver reliable customer service

In addition you will develop valuable skills in English and Maths along with polishing your Personal Learning and Thinking skills.

Entry requirements

There are no mandatory entry requirements for this apprenticeship framework. However, employers are looking to attract applicants who have strong interpersonal skills and a "can do" attitude.

All applicants are required to complete initial assessments in literacy and numeracy which ensures fair access to assessment. A minimum of Entry level 3 in English and Maths is normally required. Learners who do not meet this requirement will receive advice and guidance on developing these skills prior to reapplying.

You cannot apply for an Intermediate Apprenticeship in Sales if you already hold a qualification at level 4 (or above) or, if you have previously completed a level 2 qualification in Sales.


Your assessor will support you to showcase your work in an easy to use e-portfolio. A range of methods will be chosen to assess your vocational knowledge and competence and may include: observations, professional discussions, verbal or written questions, assignments, presentations, work products, reflective accounts, witness testimonies and more!

Functional Skills are assessed via examination – tests are booked throughout the year on demand.

Future opportunities

Every apprentice has an exit review upon completion of their course and next steps are discussed ad appropriate advice and guidance will be given

Further information

You must be prepared to invest some of your own time (outside of work) to study towards your apprenticeship
You will be entitled to apply for an Apprentice NUS card
You will have full access to all college facilities

How to apply

If you want to apply for this course, you will need to contact Solihull College & University Centre directly.

Last updated date: 10 November 2016
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    • Blossomfield Campus

      Our Blossomfield Campus has everything you would expect from a modern, well-equipped college campus - and much more besides. Here you will find excellent facilities for work, study and relaxation, laid out over a pleasant site with plenty of car parking and good links to buses and trains.

      The Campus offers the highest quality teaching and support within a relaxed, student-focused atmosphere and a wide range of full and part-time courses. As well as further education courses we also offer a wide range of university accredited degrees, HNCs and HNDs.

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