Accessibility links

Media Studies A Level at Keswick School

Course description

Attractive features of the A level media studies course:

  • it will develop your media literacy quickly
  • it will involve the study of texts that are within your world and experience: the emphasis is on the contemporary
  • it will dovetail well into a number of other subjects – arts, design, sciences, social sciences or business based subjects
  • it will bring another way of looking at the world
  • it will give you an opportunity to produce your own media work and develop your media skills

Course content

Media studies will challenge and extend your understanding of contemporary and historical media.

You will be introduced to and engage in the in-depth study of media products in relation to the four areas of the theoretical framework:

  • media language,
  • representation,
  • media industries and
  • media audiences.

You will analyse how meanings and representations are constructed as well as considering how media products are influenced by social, cultural, historical and industry (including economic and political) contexts. Relevant theoretical approaches and theories are also studied and must be applied to your analysis of media products. These will include detailed study of media products that are audio-visual, online and print. You will learn and use relevant media terminology and enhance your understanding of the ever-increasing role of the media in society, questioning and perhaps challenging the part that it plays in our lives.

Significantly the course has, as a significant part, practical production projects involving a media technology – this is one of the coursework elements. You will create a media product, applying your knowledge and understanding of media language, representation, industry and audience in response to a brief set by the exam board which will specify the intended audience and industry context. For this element of the course you will need to have or develop a good knowledge of Photoshop.

You will be required to research your projects independently and keep a research log so that your teachers can see a clear link between it and the resulting media product.

Entry requirements

Grade 5 in either English language or English literature is preferred.


Component 1: meanings and representations in the media Written examination: 2 hours, 30% of qualification

Component 2: media forms and products in depth Written examination: 3 hours, 40% of qualification

Component 3: cross-media production Non exam assessment, 30% of qualification

Future opportunities

β€œThe media play a central role in contemporary culture, society and politics. They shape our perceptions of the world through the representations, ideas and points of view they offer. The media have real relevance and importance in our lives today, providing us with ways to communicate, with forms of cultural expression and the ability to participate in key aspects of society. The economic importance of the media is also unquestionable. The media industries employ large numbers of people worldwide and generate significant global profit. The globalised nature of the contemporary media, ongoing technological developments and more opportunities to interact with the media suggest their centrality in contemporary life can only increase.”

(WJEC Draft Specification)

How to apply

If you want to apply for this course, you will need to contact Keswick School directly.

Last updated date: 30 March 2017
Provider logo

Key information