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Creative Media Production BTEC Level 3 Foundation Diploma at Durham Sixth Form Centre

Course description

This qualification provides an introduction to the study of creative digital media production in which learners develop an understanding of the media industry through analysing media representations and pitching and producing media projects.

It is the equivalent to 1.5 A Levels.

Course content

Media Representations: externally assessed
In this unit, students will study a range of media from different sectors, such as music videos, short film extracts, animation, news programmes, websites, digital games and print adverts in order to explore how meaning, messages and values are constructed through formal and stylistic elements. 

Pre-production commission: coursework assessed
This unit will enable students to develop their understanding of the essential pre-production work that takes place as part of a creative media production. Students will gain an understanding of the requirements of the planning stage, from finance and logistics to regulations. 

Responding to a Commission: externally assessed 
In this unit, students will understand how to respond to a commission brief with ideas based on the required content, style, audience, purpose and approach proposed by the client. Students will work within the requirements and constraints of the client’s specifications and consider their response in terms of ethos, format, budget, platform and duration.

Film production – fiction: coursework assessed
In this unit, students will investigate how conventions of narrative storytelling are used by filmmakers, looking at formats and generic conventions. Students will then prepare for a film production by creating and gathering the materials and preparing the cast and crew. 

Media Campaigns: coursework assessed
In this unit, students will explore how social media campaigns are created for a range of brands, including box office Hollywood movies such as Deadpool. They will then get the opportunity to create a real world social media campaign for a client and monitor its success.

Advertisment Production: coursework assessed
In this unit, students will analyse different advertising techniques used by the industry, before planning and producing their own advertisement campaign for a product of your choice. This is usually a short 30 second video advert, shot and edited entirely by the student, but may be a print campaign depending on their skill set and career aspirations.

Entry requirements

There are a range of courses and pathways available to you at Durham Sixth Form Centre depending on your GCSE results and academic profile. In order to enrol with us as a student, you must have the minimum of 5 A*-C GCSE grades (or equivalent). In addition, individual subjects have specific entry requirements, which will be discussed with you during the application and enrolment process. Students who do not achieve a grade C or above (or numerical equivalent) in GCSE English and/or mathematics will be required to continue studying these subjects at Durham Sixth Form Centre.

If you do not meet our entry requirements but are still keen to study at Durham Sixth Form Centre, please contact us to discuss your options.

Future opportunities

This course is designed for post-16 learners who aim to progress to higher education and ultimately to employment,possibly in the media industries, as part of a programme of study alongside other BTEC Nationals or A levels. This qualification will combine well with most courses but most particularly with Arts/English-based studies.

How to apply

If you want to apply for this course, you will need to contact Durham Sixth Form Centre directly.

Last updated date: 13 January 2017
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Key information


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    • Durham Sixth Form Centre is located in Durham City Centre next to Gala Square and Freeman’s Quay. We are a couple of minutes walk from both the bus station and the railway station. Our students enjoy having all of the city centre facilities, shops, restaurants, the city library, cinema and theatre on our doorstep. In the city itself, students find a host of lively cultural, social and educational advantages and facilities. The galleries, exhibitions, museums and book shops all play their part in enriching the student experience. A large public car-park is directly opposite and adjacent to Durham Sixth Form Centre’s main entrance.