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Business (Marketing Management) BTEC Level 3 Extended Diploma at Macclesfield College

Course description

This course provides an excellent and varied programme giving you access to Higher Education or to a wide variety of Business careers. You will develop skills, knowledge and understanding in business and apply your learning in a practical and realistic way.

Course content

During this course you will study a total of eighteen units. Four core units will provide a general foundation and fourteen specialist units will introduce you to particular topics in more depth. 

Core units:

  • The business environment
  • Business resources
  • Introduction to marketing
  • Business communication

Specialist units will include:

  • Creative product promotion
  • Internet marketing
  • Recruitment and selection
  • Managing a business event
  • Developing teams in business
  • Starting a small business
  • Business accounting

Alongside your main programme of study you will also study either GCSE or Functional Skills in English and Maths if you have not achieved a GCSE grade C or above. If you have achieved a grade C or above in GCSE English and Maths, you will engage in extending these skills through a Directed Study Programme.

Entry requirements

For this course you will need to have achieved one of the following:

  • 4 GCSEs Grade A*-C, ideally to include English Language and Maths 
  • A Level 2 qualification (e.g. BTEC Level 2 Diploma) in a Business related subject at Merit grade or above with Functional Skills English and Mathematics at Level 2 or above

On receipt of your application to study this course you will be invited to attend an admissions interview with a member of the teaching team to discuss the course and its requirements further.


The BTEC Level 3 Extended Diploma units are assessed through project and assignment work. There are no external examinations. Each unit is graded Pass, Merit or Distinction and then an overall grade of Pass, Merit, Distinction or Distinction* is awarded on completion. 

GCSE and Functional Skills qualifications are assessed through external examination and portfolio work.

Future opportunities

On successful achievement of this course you may wish to;

  • Apply to study a Higher Education course such as a HNC/D or a Degree in Business or a Business related subject
  • Pursue career opportunities in Business specialisms such as Management, Marketing, Human Resources and Finance
  • Progress within employment to professional qualifications such as those offered by the Chartered Institutes of Marketing, Management, Accountants and Personnel & Development

How to apply

If you want to apply for this course, you will need to contact Macclesfield College directly.

Last updated date: 26 October 2016
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