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AS/A level Applied Business Studies at Landau Forte Academy Tamworth Sixth Form

Course description

Aims of the course

The Applied Business Studies course aims to provide candidates with a broad introduction to the business sector and encourage candidates to develop skills, knowledge and understanding in realistic business contexts; such as discovering the problems and opportunities faced by local businesses and/or organising an enterprise activity. It is designed to provide opportunities for candidates to develop sufficient depth of understanding to inform their choices between further study and training.

Programme of Study

During the course, you will develop your knowledge and understanding of key business theories and concepts. In addition, you will develop your skills of analysis and evaluation, which will equip you with the skills to complete both your coursework and externally assessed examinations.


Unit 1: Investigating Business

In this portfolio assessed unit, candidates will explore the aims and objectives of businesses, the needs of their customers and how these are met through the use of the marketing mix. They will investigate how businesses deal with competition from other businesses and how external factors, such as changing social values, can affect a business. Candidates will explore the meaning of enterprise and enterprising behaviour and why individuals and teams are vital to the success of a business.

Unit 2: People in Business

In this portfolio assessed unit, candidates will study the roles and responsibilities of people in business and the qualities an employer looks for in employees. They will investigate the training and development opportunities available to individuals and why motivation is vital in retaining staff. This unit gives candidates the opportunity to develop the skills and knowledge needed to carry out the activities associated with the recruitment process.

Unit 3: Financial Planning and Monitoring

In this externally assessed unit, candidates will be assessed on their ability to calculate business costs, revenues and hence profits and be required to know how managers use this information in decision making. They will need to know the ways in which businesses plan their finances, for example; drawing cash flow forecasts or budgets and how businesses use this data to monitor the performance of the organisation.


Unit 4: Business Planning

In this portfolio assessed unit, candidates will be given the opportunity to produce a structured business plan for a new product or service. The plan should be suitable to present to an external lender, such as a bank, who might provide finance for a new or existing business, or to an internal stakeholder, such as a senior manager, who may have the authority to give the go-ahead for the business idea. This unit is a synoptic unit which gives candidates the opportunity to apply enterprise, team working and presentation skills as well as applying the skills and knowledge learnt through other units in the specification.

Unit 5: Marketing Strategy

In this portfolio assessed unit, candidates will investigate why marketing activities (introduced in Unit 1) are vital to the achievement of business aims and objectives. Candidates will consider the importance of marketing strategies and tactics for businesses as they attempt to meet different customer needs and successfully deal with a variety of competitors. Candidates will learn how to use quantitative and qualitative information when recommending a marketing strategy and associated mix of marketing activities.

Unit 6: Managing People

In this externally assessed unit, candidates will be required to demonstrate that they understand how different types of management style impact upon the way in which a business operates and upon the staff who work within it. They should be able to recognise that different management styles are appropriate in different situations and be able to discuss whether a particular style is appropriate in a given situation. This unit builds on Unit 2, People in Business.

Who is the course aimed at?

Students do not need a prior knowledge of Business Studies as the course will begin with basics, but it would be an advantage. The course opens up a wide variety of options in Higher Education, including: Business, Economics, Accounting and Finance, Management, HR, International/European Business, Law, Information Systems with Business. It also offers a creditable route into employment and training

How to apply

If you want to apply for this course, you will need to contact Landau Forte Academy Tamworth Sixth Form directly.

Last updated date: 20 May 2014
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Key information

  • Start date: Next September