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Marketing Intermediate Apprenticeship at Heart of England Training Ltd (HOET)

Course description

This apprenticeship is ideal for anyone wanting to start a career in a marketing or promotions role. It covers a range of units designed to develop your skills in marketing. You will be employed by a business, earning a wage and gaining qualifications.

Every successful business uses marketing to show off their products, services and get feedback from the public.

This is the best way to get skills in marketing and promotion.

Course content

On this course you will cover four mandatory units:

  • Collect and organise market research data
  • Contribute to measuring teh market response
  • Work with other people in a business environment
  • Improve own performance in a business environment

You can also tailor this apprenticeship to what you or your business would like, with a large number of optional units to pick from:

  • Analyse competitor activity
  • Develop customer relationships
  • Contribute to direct marketing campaigns


Entry requirements

There are no entry requirements for this apprenticeship. Just a keen interest in marketing.


You will be assessed through observations, write ups and evidence. Your assessor will come and visit you once every two weeks for a one on one session.

Financial information

You will be earning a minimum of £2.65 per hour, most employers pay more!

Future opportunities

You can go onto completing you Advanced Apprenticeship in marketing.

Further information

We also have apprenticeships and courses in Business Administration, Customer Service and IT. We cover all aspects of business!

How to apply

You can apply for this course through UCAS Progress. Add this course to your favourites so you can start making an application.

Last updated date: 17 May 2017
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Key information

  • Start date: Throughout the year
  • Duration: 12 months min.
  • Web url: