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Business BTEC Extended Certificate Level 3 (Block A or B) at St John's Catholic Comprehensive School

Course description

BTEC Nationals offer you modern, work-related qualifications which open the door to higher education and a career because they:

• are each designed with a clear purpose to support defined progression routes into higher education or employment

• build high-level skills such as teamwork, creative thinking and presentation skills.

• develop independent research and study skills essential for success at university.


This BTEC Level 3 National Extended Certificate in Business is an Applied General qualification. It is aimed at you, the post-16 learner, who wants to continue their education through applied learning and who aim to progress to higher education and ultimately to employment in the business sector.  This business qualification has been developed in consultation with academics to ensure that it supports progression to higher education. Employers and professional bodies have been involved and consulted in order to confirm that the content is appropriate and consistent with current practice for learners planning to enter employment directly in the business sector.

The learning programme covers the following content areas:

■ Business Environments        

■ Finance                 

■  Marketing.

■ Events Management

The optional units have been designed to support choices in progression to business courses in higher education and to link with relevant occupational areas such as Human Resources, Accounting, Marketing and Law.

All businesses aim to succeed, but the difference between business success and failure can be small.  A single unforeseen event or economic conditions over which the business has no control can make all the difference.


The Extended Certificate is equivalent to 1 GCE A Level.  

Course content

The specification is divided into units, each covering different key business concepts:

Extended Certificate Units (4 Units):

Unit 1 – Exploring Business (Mandatory – Internal)

  • Explore the features of different businesses and analyse what makes them successful
  • Investigate how businesses are organised
  • Examine the environment in which businesses operate
  • Examine business markets
  • Investigate the role and contribution of innovation and enterprise to business success


Unit 2 – Developing a Marketing Campaign (Mandatory – Synoptic)

A1 The role of marketing

  • Principles and purposes of marketing:
  • Marketing aims and objectives:
  • Types of market – mass and niche market.
  • Market segmentation.
  • Branding, brand personality, brand image, unique selling point (USP), implications of business size for marketing activity, budgetary constraints, availability of specialist staff.

A2 Influences on marketing activity

  • Internal influences
  • External influences

B Using information to develop the rationale for a marketing campaign

B1 Purpose of researching information to identify the needs and wants of customers

  • To identify target markets.
  • To identify size, structure and trends in the market.
  • To identify competition.

B2 Market research methods and use

  • Primary research, to include survey, interview, observation, trials, focus groups.
  • Secondary research: o internal – business data on customers and financial records to include loyalty cards and sales records
  • Importance of validity, reliability, appropriateness, currency, cost.
  • Quantitative and qualitative data, when and where used.
  • Sufficiency and focus of the research.
  • Selection and extraction.

B3 Developing the rationale

  • Interpretation, analysis and use of data and other information to make valid marketing decisions.
  • Identification of any further sources of information that may be required.
  • Evaluation of the reliability and validity of the information obtained.
  • Product life cycle.

C Planning and developing a marketing campaign

C1 Marketing campaign activity

  • Selection of appropriate marketing aims and objectives to suit business goals.
  • Situational analysis: SWOT (Strengths, Weaknesses, Opportunities, Threats) and PESTLE (Political, Economical, Social, Technological, Legal, Environmental).
  • Use of research data to determine target market.
  • Use of research data to conduct competitor analysis.

C2 Marketing mix

  • Product development: form and function, packaging, branding.
  • Pricing strategies: penetration, skimming, competitor based, cost plus.
  • Promotional advertising, public relations (PR). Sponsorship, use of social and other media, guerrilla marketing, personal selling, product placement, digital marketing, corporate image.
  • Place, distribution channels: direct to end users (mail/online/auction), retailers, wholesalers.
  • Extended marketing mix: people, physical environment, process.

 C3 The marketing campaign

  • Content of the marketing message.
  • Selection of an appropriate marketing mix.
  • Selection of appropriate media.
  • Allocation of the campaign budget.
  • Timelines for the campaign, including monitoring.
  •  How the campaign is to be evaluated.

C4 Appropriateness of marketing campaign

  •  How far the marketing activity reinforces and supports brand value.
  •  The sustainability of marketing activities.
  •  Flexibility of the campaign to enable response to both internal and  external changes.
  •  Relevance to organisational goals.
  •  Appropriateness to target market.
  •  Legal and ethical considerations.

Unit 3 – Personal and Business Finance (Mandatory)  

A Understand the importance of managing personal finance

  •  Functions and role of money.
  •  Different ways to pay
  • Current accounts
  •  Managing personal finance

 B Explore the personal finance sector

  • Features of financial institutions
  • Communicating with customers
  • Consumer protection in relation to personal finance
  • Information guidance and advice

C Understand the purpose of accounting

  • Purpose of accounting
  • Types of income
  • Types of expenditure

D Select and evaluate different sources of business finance

  • Sources of finance

E Break-even and cash flow forecasts

  • Cash flow forecasts
  • Break-even analysis

F Complete statements of comprehensive income and financial position and          evaluate a business's performance

  • Statement of comprehensive income
  • Statement of financial position
  • Measuring profitability
  • Measuring liquidity
  • Measuring efficiency
  • Limitations of ratios

 ■ Unit 4 – The Recruitment and Selection Process or The English Legal System                     (Optional)

  • Examine how effective recruitment and selection contribute to business success.
  • Undertake a recruitment activity to demonstrate the processes leading to a successful job offer
  • Reflect on the recruitment and selection process and your individual performance


  • Examine the jurisdiction of the courts, and their alternatives, in contributing to case outcomes
  • Investigate the role of the legal profession and lay people in contributing to case outcomes
  • Explore sources of law relevant for providing legal advice

Entry requirements

A minimum of 5 subjects at A* to C  (Grade 4 or higher) or equivalent with at least a Level 4 in GCSE Maths and English or BTEC Level 2 Business (Merit or higher)


The new BTEC Nationals use a combination of assessment styles – both internal and external

External assessment

The ‘external assessment’ will be based on unit: Developing a Marketing Campaign

A written task set and marked by Pearson and completed under supervised conditions.

■ Learners will be provided with a case study two weeks before a supervised assessment period in order to carry out research. The supervised assessment period is a maximum of three hours and can be arranged over a number of sessions in a period timetabled by Pearson.

■ 70 marks.

The second aspect of the ‘external assessment’ will be based on unit: Personal and Business Finance

■ Written examination of 2 hours set by Pearson.

■ 100 marks.


Internal assessment

The remainder of the course will be assessed by coursework units internally verified by your teachers and externally moderated by the examination board.  



Please Note: This is a two-year course and no qualification will be gained if only one year is completed

Future opportunities

Progression from the BTEC National Diploma could be into employment where learners might take professional body examinations or complete NVQs. Alternatively, learners could continue to degree or other higher-education programmes in the same vocational sector or in a related sector.

Further information

To find out more about this qualification, contact us, ask your CXK Personal Adviser or school/college careers staff.


How to apply

You can apply for this course through UCAS Progress. Add this course to your favourites so you can start making an application.

Last updated date: 06 November 2018