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Live Events and Promotion at Hull College Group

Course description

Live Events and Promotion involves everything to do with putting on a show or event from promoting the event to staging it. Live events can be indoor or outdoors, one off events or tours and small to large scale productions.

As an Intermediate Level apprentice you could work as Event Promotion Support Staff, covering publicity activities and contributing to the production and distribution of publicity for live events, assisting in the production of press releases and presenting live event ticket sales information.

As an Advanced Level apprentice you could work as Venue and Stage Crew where you will load in, breakdown and load out equipment for a live event, safely supports the set up of the stage, instruments, sound and lighting for the live event, or as an Events Assistant, undertaking activities to secure funding for a live event, support the licensing and permissions application processes, research and assess the appropriateness of venue, contribute to the preparation of contracts.

Job Roles:

Intermediate Level Apprenticeship (Level 2)

  • Venue and Stage Crew
  • Event Promotion Support Staff
  • Booking Agents Assistant

Advanced Level Apprenticeship (Level 3)

  • Venue and Stage Crew
  • Music/Events Promotions Assistant
  • Events Assistant
  • Events/Entertainment Officer
  • Production Assistant

Course content

The Apprenticeship offers 2 different frameworks:

1) An Intermediate Level Apprenticeship (Level 2)
2) An Advanced Level Apprenticeship (Level 3)

On a Level 2 Apprenticeship you will study:

  • Level 2 Certificate in Supporting Live Events and Promotion
  • Level 2 Certificate in Principles of the Creative and Cultural Sector
  • Functional skills in English and Maths (depending on previous qualifications)

On a Level 3 Apprenticeship you will study:

  • Level 3 Diploma in Live Events and Promotion
  • Level 3 Certificate in Principles of the Creative and Cultural Sector
  • Functional skills in English and Maths (depending on previous qualifications)

Entry requirements

Applicants may have prior experience or qualifications in any of the Creative industries or Creative support roles, supported by a portfolio of evidence, but this is not mandatory as training providers and employers will use initial assessment to ensure that applicants have a fair opportunity to demonstrate their ability.

Future opportunities

After successful completion of the Live events and promotions Apprenticeship, you could go on to study specialist areas like Sound, Lighting or Stage Technologies

Learners may also progress onto other relevant level 3 or 4 qualifications, HE and/or into management specialist occupational routes within the industry.

How to apply

If you want to apply for this course, you will need to contact Hull College Group directly.

Last updated date: 25 April 2016

Key information


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    • Whether you are cooking within a working restaurant, assisting models at a fashion show, providing beauty treatments to the public, caring for children in a play group or acting in front of a live audience, you’ll be guaranteed an enjoyable and valuable college experience.

      We want you to enjoy your time at Hull College and to help you make the most of your study time and free time too. Students are able to take part in a wide range of social and recreational activities for our students to participate in when they are not studying, as well as discounts, competitions and give-aways. The College is also fortunate to have an active Student Union which hosts an annual ‘Freshers’ Fair’ for students at the beginning of the Autumn term and organises social events throughout the year.

      Hull College students benefit from some of the best facilities in the country – and that’s official! Our most recent Ofsted report stated that the College has “outstanding specialist facilities”.