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The Creative and Digital Media Academy - Level 3 Apprenticeships at Skills for Careers

Course description

Do you want to be employed within the Creative & Media Industry? 

The Skills for Careers group of Apprenticeship Academies, have been developed to provide high quality Apprenticeship programmes to aspiring people adults looking to progress into a career. Skills for Careers offers five Apprenticeship academies that guarantee employment for all of our students. This allows Apprentices to begin a career whilst achieving a nationally recognised qualification that is valued by employers.The backbone of any business is the people involved. 

Are you committed, career focussed and willing to learn new skills within this thriving industry. Have you got the desire to work as a:

  • Production Assistant
  • Broadcast Assistant
  • Junior Designer
  • Web Co Ordinator
  • Trainee Photographer
  • Digital Assistant



Throughout your time in the Academy we will ensure that you receive the following:

  1. A guaranteed job for the duration of your apprenticeship
  2. Nationally recognised qualifications
  3. The best training and development that is available to you and directly relevant to your job role.
  4. On-going guidance and support from the Academy support staff.
  5. A dedicated Assessor that will work with you on a one to one basis throughout your Apprenticeship.
  6. Additional support and assistance as and when required.
  7. Assistance with job search, interview preparation and access to our bank of local employers.

Course content

All apprentices will achieve a combination of the following:

  • Level 3 Diploma in Creative and Digital Media (Edexcel)
  • BTEC Level 3 Certificate in Creative and Digital Media (Edexcel)
  • Level 3 Certificate in Media techniques (City & Guilds)
  • Level 2 Functional Skills in Mathematics, ICT and English

The qualifications have been designed to develop an understanding of the end to end production cycle, in relation to:

  • Different platforms e.g. audio, visual, interactive and emerging technologies;
  • Different genres e.g. entertainment, drama, news, sport, children’s, features;
  • Different formats e.g. live, studio, online, mobile technology


The Creative Digital & Media Programme includes access to the following workshops:

  • Creative Media Industry Workshops
  • Understanding employment within the Creative & Media Sector
  • Professional Behaviour
  • Communication and Presentation skills
  • Technology Awareness
  • Marketing
  • Health & Safety
  • Understanding Organisational Policies and Proceedures

Entry requirements

GCSE Grades A - C (or equivalent) in English and Maths. 

Qualifications which may provide a useful grounding include:

  • GCSEs, A or AS Levels, or National Diplomas in media-related subjects;
  • Qualifications from the Creative and Media Diploma;

Candidates wanting to become advanced apprentices may be asked to demonstrate evidence of their skills and knowledge via a portfolio of past school/college work, a film, animation or piece of journalism created in their spare time, or via an interview. These types of evidence, especially in the form of e-portfolios, are highly valued by employers who will want to gain an understanding of the advanced apprentice’s talent and aptitude.


Assessment will be through building portfolios and attending workshops once a months at the Dronfield training centre.

Financial information

Whilst within the Academy your employer will pay you a minimum of £2.68 an hour although many employers choose to increase this depending upon your age and experience. 

Future opportunities

All Apprentices that successfully complete the programme will achieve a Level 3 Diploma in Creative & Digital Media. 

Examples of progression into employment for students include:

  • Production assistant to researcher
  • Production secretary to production coordinator
  • Assistant to the camera crew to camera assistant
  • Trainee photographer to photographer.

The programme also provides progression opportunities into various areas of further and higher education. 

Examples of further education progression include:

  • Higher National Certificates/Diplomas in interactive media, media, or photo imaging.

Examples of higher education progression opportunities are:

  • Foundation degrees and Bachelor’s Degrees in Film and TV Production;
  • Media Production;
  • Multi-media 
  • Website Development;

Further information

In addition to gaining qualifications, students at the Digital Media Academy will benefit from a broad curriculum of creative and digital media related training, the like of which would typically cost many £1000’s.  This approach allows our academy students to receive training from a wide selection of areas that includes:

  • Recording/editing journalistic material;
  • Writing content for different platforms;
  • Technical editing skills across different media;
  • Technical skills in TV, interactive media and post production;
  • Ideas development;
  • Research;
  • Story finding;
  • Storytelling;
  • Archiving;
  • Digital animation;
  • Understanding diverse audiences;
  • Customer service;
  • Team working;
  • Communication and presentation;
  • Pitching to employers;
  • The digital end to end process;
  • Project management;
  • Photo imaging;
  • Employability;
  • Professional behaviour in Creative Media;
  • Communicating using digital marketing;
  • Manage audio material;
  • Assist with radio productions.

How to apply

You can apply for this course through UCAS Progress. Add this course to your favourites so you can start making an application.

Last updated date: 20 May 2014
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  • More information
    • To complement the Apprenticeship, learners also attend our monthly workshops, delivered by qualified industry experts at our training centre in Electric Works in the centre of Sheffield. These sector specific workshops are designed to enhance students’ knowledge and understanding, whilst also providing a place where they can meet other Apprentices within the Academy and share their experiences.

      Examples of Academy Workshops within our Business Skills Academy include:

      • Health & Safety Awareness
      • Customer Care Training
      • ICT Skills
      • The Importance of Working as part of a Team
      • Sales Skills
      • Communication Skills (including verbal, non-verbal and written)
      • Problem Solving Skills
      • Employee Rights and Responsibilities
      • Presentation Skills
      • Developing Your own Personal Effectiveness