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Tourism Level 3 Applied Diploma at Elliott Hudson College

Course description

The WJEC level 3 Applied Diploma in Tourism is designed to offer exciting and interesting experiences that focus learning for through applied learning (the acquisition of knowledge and understanding) in purposeful contexts linked to tourism. It is designed for post-16 students with an interest in tourism who want to continue their education through applied learning, and who aim to progress to higher education.

Course content

Unit 1 - The UK Tourism Product

The UK is one of the world’s most popular tourism destinations. In this unit you’ll learn about the attractions of the UK including natural landscapes, coastal resorts and cities such as London. You’ll investigate how these resorts have changed over time and how people travel to and within the UK. Tourist marketing of the UK will be considered as well as the impact of technology on the booking of holidays. By the end of this unit, you will have gained an understanding of the wide range of tourist destinations within the UK and why it is such a popular destination. You will also understand that tourists travel for a wide range of reasons, not only to go on holiday. The UK tourism industry is dynamic and is constantly adapting to new situations. You will gain an understanding of why it is important to continually develop the tourism product and to successfully market this to the rest of the world.

Unit 2 – Worldwide Tourism Destinations

This unit considers the factors that motivate people to travel to long and short haul tourism destinations. You’ll also study methods of travelling to major short haul destinations and how destinations are marketed. By the end of this unit you will have an understanding of the reasons or motivation for people to travel to different destinations. You will appreciate that there is a range of holiday types that tourists can choose to take. You will have studied a range of short haul and long haul destinations and have gained an understanding of what gives the destinations appeal.

Unit 3 – The Dynamic Tourism Industry

This unit gives you an opportunity to explore the way the tourism industry responds to external pressures such as natural disasters or terrorist attacks. The impact of changing expectations and the use of technology in booking holidays will also be studied. The environmental impacts of tourism along with how these are managed will also be considered. By the end of this unit you will have gained an understanding of the dynamic nature of the global tourism industry. You will appreciate that there are many events and circumstances over which the industry has no control, but has to respond to. You will also appreciate that these changes are ongoing and that every day world events are occurring to which the global tourism industry has to respond.

Unit 4 – Event and itinerary planning

In this unit you learn how to successfully plan a tourism event and tours within the UK, visiting cities, countryside areas and attraction. You will plan a tourism event and develop and present a UK tour.

Entry requirements

Attain 5 or more standard GCSE passes (grade 4 or higher).

If a student is applying for an A Level course that they have studied at GCSE it is expected that a student would attain at least a standard pass (grade 4) in this subject..


Unit 1 – The UK Tourism Product

Externally Assessed Unit (exam – one hour and 30 minutes)

25% of qualification

Unit 2 Worldwide Tourism Destinations

Internally Assessed Unit (controlled assessment)

25% of qualification

Unit 3 – The Dynamic Tourism Industry

Externally Assessed Unit (exam – one hour and 30 minues)

25% of qualification

Unit 4 – Event and itinerary planning

Internally Assessed Unit (controlled assessment)

25% of qualification

Financial information

Elliott Hudson College will not charge fees for tuition or examination entry (except for re-sits, where attendance is unsatisfactory or coursework is incomplete). There are no charges for course materials, although students are expected to provide their own stationery and any specialist clothing /equipment. Course books may be bought from subject teachers however subjects will also loan textbooks to students in return for a deposit. In the case of field trips, a contribution from the student to cover board and lodging, but excluding tuition and travel, will be expected. Some optional activities (e.g. enrichment, theatre trips, exchange visits, etc.) may have an associated cost; this will be notified in advance of the event.

Some applicants might not be supported by government funding for education (e.g. non-UK or EU passport holders recently arrived in the area): in these cases we do reserve the right to charge full fees for the course.

If your family is on a low income or you encounter any financial difficulties in special circumstances, you may be eligible for financial assistance from the college’s Student Bursary Fund.

Future opportunities

Tourism is ideal for students wishing to develop broad skills, knowledge and understanding of the travel and tourism industry and should prepare candidates for further study or training in travel and tourism related occupations.

Further information

Detailed information about Elliott Hudson College can be found on the college’s website

How to apply

You can apply for this course through UCAS Progress. Add this course to your favourites so you can start making an application.

Last updated date: 18 October 2017
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Key information

  • Start date: Next September