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Business Studies BTEC Level 3 at South Bromsgrove High

Course description

Unit 1 Title The Business Environment
Know the range of different businesses and their ownership
Understand how businesses are organised to achieve their purpose
Know the impact of the economic environment on business
Know how political, legal and social factors impact on business

Unit 2 Title Business Resources
Know how human resources are managed
Know the purpose of managing physical and technological resources
Know how to access sources of finance
Be able to interpret financial instruments

Unit 3 Title Introduction to Marketing
Know the role of marketing in organisations
Be able to use marketing research and marketing planning
Understand how and why customer groups are marketed
Be able to develop a coherent marketing mix

Unit 4 Title Business Communication
Understand different types of business information
Be able to present business information effectively
Understand the issues and constraints in relation to the use of business information in organisations
Know how to communicate business information using appropriate methods

Unit 29 Title Understanding Retailing
Know the structure of the retail industry
Understand the role of retailing in the distribution of goods and services
Understand the sales and service functions in retailing
Know how the retail sector responds to internal and external change.

Unit 36 Title Starting a Small Business
Be able to present the initial business idea using relevant criteria
Understand the skills and development needed to run the business successfully
Know the legal and financial aspects that will affect the start-up of the business
Be able to produce an outline business start-up proposal.

Specialist Units of study for the Diploma (Double Award)

Unit 9 Title Creative Product Promotion
Know the constituents of the marketing mix
Understand the role of promotion within the marketing mix
Understand the role of advertising agencies and the media
Be able to create a simple promotional campaign

Unit 10 Title Market Research In Business
Look at how businesses find out about their customers and competition Understand the different ways of conducting research both primary and secondary Plan and conduct a simple market research exercise and analyse the data

Unit 12 Title Internet Marketing in Business
Students look at how a business uses the internet to improve its performance and sales. Specifically topics that will be assessed are: the role of the internet in marketing, benefits of internet marketing, internet marketing and the marketing mix and the effectiveness of the internet.

Unit 13 Title Recruitment and Selection in Business
Know the processes involved in recruitment planning
Understand the implications of the regulatory framework for the process of recruitment and selection
Be able to prepare documentation involved in the selection and recruitment process
Be able to participate in a selection interview

Unit 14 Title Aspects of Employment Law
Understand the different types of employment contract and the impact of employment legislation
Know the rights and responsibilities of employers and employees
Understand the various perspectives in employee relations
Know how and when contracts of employment are terminated

Unit 16 Title
Human Resources Management in Business

Know the factors that are involved in human resource planning in organisations
Know how organisations motivate employees
Understand how to gain committed employee cooperation
Understand the importance of managing employee performance at work

Entry requirements

Certainly students should have grade C or above in GCSE Maths and English Language.


Students are assessed throughout the year internally and then externally moderated. There is no exam. Students will be awarded a Pass, Merit or Distinction

Future opportunities

Business Studies is an extremely useful subject to study. Combining aspects of marketing, finance and human resource management, there is a case to be made for this being a vital subject for any student whatever their future career!

How to apply

If you want to apply for this course, you will need to contact South Bromsgrove High directly.

Last updated date: 23 June 2015

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