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Media Studies A-Level at Clevedon School

Course description

Formed from the importance of recognising propaganda from the end of World War II, Media Studies is a vital, intriguing course designed to allow students to see how ideas are interpreted by audiences and place meaning within their own productions. By using up to-date, relevant theory and examples, students are able to relate and explore media confidently and purposefully in an age of convergence.

Course content

Clevedon’s Media Studies course intends to train students to be equipped to analyse all aspects of media; from adverts to blogs, films to newspapers, the course will allow students to apply their learning to a range of media types and explore perceptions of different audiences and industries.

  • MS1 - Media Representations and Responses - Opening with a unit on ‘celebrity’, students develop a portfolio of their own analysed media in order to link to different audiences’ reactions and how media portrays different aspects of cultures.
  • MS2 - Media Production Processes - Students will create their own media product from a range of AV and print choices, demonstrating research skills into an area of interest they have and being able to comment on how successfully they achieved their aims in relation to existing media.
  • MS3 - Media Investigation and Production - Students build on their practical AS coursework by undertaking a thorough investigation into their own chosen media and link to one of the three main areas of media analysis: representation, genre or narrative. They will then create a media artefact and evaluate their work to industry examples.
  • MS4 - Text, Industry and Audience - Students will be introduced to 3 media industries and closely analyse 3 different types of media that they produce. This will incorporate print, online and visual content.

At AS, 50% summer exam (externally marked) covering analysis of an unseen media text with students making links to their own work over the year.

50% coursework (internally assessed and externally moderated) based on a practical production and evaluation of a media brief. Previous examples have included music videos and websites.

Entry requirements


In order to be admitted onto Level 3 courses, students should satisfy all the following requirements:

  • At the end of Year 11 secure a minimum of 5 GCSE passes at grades A* to C at GCSE.
  • Secured at least a grade B at GCSE in the subject that the student wishes to study at Post 16, or the same grade in a related subject where it has not been previously studied GCSE.
  • Have demonstrated, through their previous education career, the level of self-motivation and commitment required for Post 16 study.

NB. In exceptional cases one or more of the above requirements may be waived at the discretion of the Headteacher or his designated member of staff. The school reserves the right not to admit onto the requested course, despite meeting the above requirements, if on educational grounds it is not considered to be appropriate to the needs and ability of the student concerned.

Future opportunities

The course introduces students to a range of practical production processes so is a great starting point for those interested in a career in TV, radio or online content production. It covers a range of theoretical knowledge about the wider influence of media in our lives, so those keen to explore the importance of media as a writer or teacher would also start here.

How to apply

If you want to apply for this course, you will need to contact Clevedon School directly.

Last updated date: 05 May 2015

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