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Applied Business Cambridge Technical Extended Certificate at Kineton High School

Course description

The Cambridge Technical in Business has been developed to meet the changing needs of the sector, and to prepare students for the challenges they’ll face in Higher Education or employment. Students will learn how a business might evolve. From a small start-up business to a large multinational organisation, students will consider a range of different business types and gain an understanding of how the choice of business type might affect the objectives that are set. Students will also look at the internal workings of businesses, including their internal structure and how different functional areas work together. Plus, by looking at the external constraints under which a business must operate, students will gain an understanding of the legal, financial and ethical factors that have an impact. Students will also explore ways in which businesses respond to changes in their economic, social and technological environment and gain an appreciation of the influence different stakeholders can have upon a business.

Course content

The course is divided into a total of 5 units of work.

In Year 12, two units of work will be covered:

Unit 1: The Business Environment
Assessment: This unit will be externally assessed in a written examination.

In this unit you will develop an understanding of how and why businesses operate in the way they do. You will look at a range of different types of business and structures, and discover how the ownership of a business and its objectives are interrelated. The importance of different functions within a business working together will be discussed. You will learn about the legal, financial, ethical and resource constraints under which a business must operate and how these affect its behaviour. We will also be exploring the ways in which businesses respond to changes in their economic, social and technological environment. You will appreciate the influence different stakeholders can have on a business.

Unit 5: Marketing & Market Research
Assessment: This unit will be internally assessed via coursework

The unit has particular emphasis on the role of market research and how it contributes to marketing decision-making and the actions a business may take.

In Year 13 students will cover 3 more units in order to achieve the whole qualification:

Unit 2: Working in Business

Assessment: This unit will be externally assessed in a written examination.

This unit will cover the skills and understanding needed to work effectively within a business environment.

Unit 4: Customers and Communications

Assessment: This unit will be internally assessed via coursework.

Customers are vital to the success of any business. It is essential that businesses consider the importance of the customer experience and ensure that they communicate effectively with them, whether they are internal or external. Repeat business is crucial for future revenue and financial certainty. Businesses depend on customer satisfaction and customer loyalty. To build this you need to know who your customers are and what influences their behaviours.

In this unit you will learn the purpose, methods and importance of communication in business and the appropriateness of different forms of communication for different situations. You will develop the skills that will help you create a rapport with customers and have the opportunity to practise and develop your business communication skills.

Unit 8: Introduction to Human Resources

Assessment: This unit will be internally assessed via coursework.

In this unit you will gain an overview of the HR function within a business and learn about factors affecting human resources planning. You will understand the importance of motivating and training employees to achieve their potential. You will learn how businesses measure employee performance.

This course will give you the opportunity to develop a variety of skills.
- Using a variety of IT applications
- Report writing
- Developing presentations fit for a particular audience
- Working in teams
- Working individually
- Carrying out market research
- Taking part in business simulations
- Working with employers
- Decision-making

Entry requirements

In order to study Applied Business you will need to achieve at least a 4 grade in English and Mathematics. There is no formal requirement that students should have taken GCSE Business Studies.

How to apply

If you want to apply for this course, you will need to contact Kineton High School directly.

Last updated date: 08 February 2017
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