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Social Media and Digital Marketing Apprenticeship (Level 3 Diploma) at Bromley College of Further & Higher Education

Course description

Digital Marketing and the use of social and digital media is a key part of business marketing strategies and practice today. Businesses are looking for more digital capability and capacity which is increasing the demand for skilled people in this sector.

This framework is created to equip learners with the ability to understand, utilize and develop the skills needed whilst working in social media and digital marketing for business purposes.

This course is accredited by City and Guilds.

Course content

  • Principles of social media within a business
  • Principles of keywords and optimization
  • Social network management for a business
  • Using collaborative technologies
  • Digital and social media in digital campaigns
  • Web fundamentals
  • Principles of social media advertising and campaign
  • Understanding customer relationship management for creative business

Entry requirements

You must be able to demonstrate good verbal communication skills and have the potential to gain evidence for the competence part of the qualification in your workplace.

In addition, you should have GCSE grades A-C in English, Maths and ICT or be able to demonstrate their ability to work at a minimum of Level 1 in each. You should be working a minimum of 30 hours a week.


Apprenticeship units forming the diploma are assessed via SmartAssessor.

This is an e-portfolio of evidence built by the Apprentice to demonstrate knowledge, performance and understanding of their job role.

A variety of assessment methods are used, including

  • direct observation,
  • asking questions,
  • examination of work products,
  • witness statements,
  • reflective accounts,
  • simulation,
  • professional discussion,
  • assignments or
  • written questions.

The functional skills in Maths, ICT and English element of the qualification comprises written and verbal communication, numeracy and IT skills via online tests.

Future opportunities

Level 4 Apprenticeship in Social Media and Digital Marketing Full-time employment in the social media and digital marketing industry.  

How to apply

If you want to apply for this course, you will need to contact Bromley College of Further & Higher Education directly.

Last updated date: 09 February 2016
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