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Business (Marketing) Level 3 Extended Diploma at South Essex College

Course description

This study programme will introduce you to the dynamic, exciting world of marketing. You will learn about a range of roles and functions within marketing including direct marketing, digital marketing, advertising and public relations. This rare opportunity will enable you to progress onto marketing or business degrees, before ultimately gaining professional status with the Chartered Institute of Marketing (CIM).

System ref: #53844

Course content

  • introduction to marketing
  • internet marketing
  • visual merchandising
  • creative product promotion
  • relationship management
  • managing a business event
  • developing teams in business
  • business project management
  • understanding retail
  • start a small business
  • the business environment
  • human resources management
  • training in the business workplace
  • business resources
  • business ethics
  • business communications
  • developing plans for a career in business

Entry requirements

  • four GCSEs at grade four/grade C or above (preferably including English and Maths), or
  • Level 2 Extended Certificate in Business plus maths and English at level one, or equivalent
  • successful attendance at interview event


  • online exams
  • group discussions
  • written articles
  • course assignments
  • practical activities
  • reflective writing 
  • group and/or individual presentations
  • self-directed learning through blended learning activities

Financial information

FREE to UK/EU under 19s not in employment

Future opportunities

  • Batchelor of Science or Foundation degree in Business Studies
  • Higher National Certificate or Diploma in Business Studies
  • with additional training, you may progress to career role such as a business administrator, teacher of business studies, accounting assistant, business analyst, human resource assistant or marketing team leader

How to apply

If you want to apply for this course, you will need to contact South Essex College directly.

Last updated date: 23 November 2018
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    • Located in the heart of Southend town centre and right next to Southend Central Station, our Southend Campus is where we offer our A-level courses and an impressive range of vocational subjects, backed up by realistic work environments and cutting-edge technology.